Atomz Research · Report 02

What Shoppers
Search For

Every search shoppers type that asks for something specific, by sub category. The highlighted word is the thing they asked for.

By Ankit Minocha. Founder, Atomz. The list from the BFCM post.

663 searches, each one asking for something specific. Amazon does not publish the volumes behind its
autocomplete, but more popular phrases sit higher, so the order is a relative signal
I ran every one live against the Shopify Catalog API and checked the top 25 products that came back
The number is how many of those 25 actually say the highlighted word somewhere readable
green 80% and up   amber 50 to 79   coral under 50
Worst sub categories first. The number beside a category is the average across everything in it

Before the list

A shopper wants winter boots under 150 that will hold up in slush. She types some version of that into a search box somewhere, and whatever sits behind it goes and reads your product text to work out which of your boots qualifies.

This is the list of what she types. I ran each one live and went through the top 25 products that came back, one at a time, checking whether the text on that product says the thing she asked for.

The results split fairly cleanly. Where the word is written into the product text nearly every result has it, and where it is not almost none of them do, although the product still turns up on the shelf looking like a match, so she rejects it herself and you never see that happen in analytics.

Read the coral rows.

Footwear120 searches · avg 76%

Slippers61%15 searches · 5 under 50%
attributes asked forwidth fit46%support and toe opening60%colour68%upper material88%
  1. ugg slippers women platform92%
  2. black house slippers for women60%
  3. ugg slippers women slip on74%
  4. leather house slippers for men88%
  5. orthopedic slippers with arch support for women36%
  6. orthopedic house slippers for women60%
  7. orthopedic slippers for women48%
  8. ugg slippers women open toe20%
  9. slippers for hospital delivery wide feet72%
  10. orthopedic house slippers for men48%
  11. slippers with arch support for women wide20%
  12. pink house slippers80%
  13. ugg slippers women pink64%
  14. house slippers for women open toe88%
  15. house slippers for men open toe72%
Boots62%15 searches · 3 under 50%
attributes asked forshaft height46%boot style52%colour81%
  1. cowboy boots for women56%
  2. black boots100%
  3. cowgirl boots52%
  4. boots for women knee high92%
  5. cowgirl boots for girls76%
  6. red cowboy boots for women84%
  7. black boots for women96%
  8. cowgirl boots women60%
  9. wetkiss cowboy boots for women knee high0%
  10. black cowboy boots for women72%
  11. cowboy boots for women knee high40%
  12. black boots knee high80%
  13. white cowgirl boots56%
  14. cowboy boots for men56%
  15. iuv cowboy boots for women western cowgirl boots mid calf snip toe16%
Sandals & slides65%15 searches · 5 under 50%
attributes asked forsole material25%width fit44%footbed style54%colour73%
  1. black sandals women88%
  2. white birkenstock sandals women76%
  3. black sandals women comfortable88%
  4. white sandals women dressy92%
  5. birkenstock sandals women rubber25%
  6. black sandals women dressy76%
  7. white sandals women comfortable88%
  8. casual sandals with arch support for woman8%
  9. brown sandals women dressy68%
  10. crocs sandals women platform100%
  11. black sandals women wide feet48%
  12. sandals with arch support for woman wide40%
  13. crocs sandals women black68%
  14. reef black sandals women42%
  15. brown sandals women comfortable68%
Loafers & oxfords78%15 searches · 2 under 50%
attributes asked forwidth fit41%upper material84%closure style88%colour91%
  1. black loafers women88%
  2. black loafers women comfortable100%
  3. platform penny loafers for women96%
  4. men's loafers & slip-ons leather mens casual shoes56%
  5. women's loafers & slip-ons wide44%
  6. leather loafers for men100%
  7. black loafers women dressy88%
  8. penny loafers for women wide width12%
  9. women's loafers & slip-ons wide width52%
  10. loafers for women dressy wide56%
  11. leather loafers for women comfort96%
  12. black loafers for girls96%
  13. platform loafers for women100%
  14. slip on loafers for men100%
  15. black loafers women arch support84%
Flats & ballet79%15 searches · 3 under 50%
attributes asked forwidth fit68%colour88%
  1. black flats92%
  2. black flats for women100%
  3. flats wide feet88%
  4. black flats for women dressy88%
  5. flats for women dressy comfortable wide44%
  6. ballet flats wide feet88%
  7. black ballet flats84%
  8. black flats for women comfort100%
  9. flats for women dressy comfortable wide feet44%
  10. black flats wide feet80%
  11. flats with arch support for women wide44%
  12. black ballet flats for women84%
  13. black flats for women wide width76%
  14. flats shoes for women wide84%
  15. flats for women dressy comfortable black88%
Sneakers & trainers83%15 searches · 0 under 50%
attributes asked forcolour82%silhouette86%width fit88%
  1. white sneakers for women84%
  2. all white sneakers for women72%
  3. black sneakers for men84%
  4. black sneakers for girls84%
  5. black sneakers for boys96%
  6. white sneakers for women dressy82%
  7. high top sneakers for men72%
  8. new balance womens sneakers black84%
  9. white nike sneakers for women72%
  10. black sneakers for women88%
  11. comfortable white sneakers for women79%
  12. white sneakers for boys83%
  13. brooks womens sneakers wide88%
  14. platform sneakers for women100%
  15. skechers white sneakers for women80%
Socks & hosiery86%15 searches · 2 under 50%
attributes asked forfibre65%colour74%size range96%
  1. socks womens size 9-11 ankle92%
  2. compression socks for women wide calf76%
  3. ankle socks for men 9-12100%
  4. white nike socks91%
  5. knee high socks for girls100%
  6. black nike socks92%
  7. black socks for men40%
  8. socks for women ankle100%
  9. socks womens size 9-11 cotton60%
  10. socks for men 9-12 ankle cut96%
  11. compression socks for women ankle100%
  12. socks for men ankle100%
  13. ankle compression socks100%
  14. bamboo compression socks women100%
  15. socks for men 9-12 cotton36%
Heels & pumps92%15 searches · 0 under 50%
attributes asked forcolour89%heel type93%width fit100%
  1. kitten heels92%
  2. gold heels96%
  3. black heels96%
  4. white heels84%
  5. heels for wide feet100%
  6. kitten heels for women100%
  7. black heels closed toe80%
  8. gold heels for women100%
  9. black heels for women92%
  10. white heels for women96%
  11. heels for wide feet women100%
  12. kitten heels closed toe96%
  13. black kitten heels84%
  14. rose gold heels100%
  15. white heels closed toe60%

Apparel87 searches · avg 85%

Outerwear & knitwear77%12 searches · 2 under 50%
attributes asked forfabric68%weather feature77%size range77%colour88%
  1. rain jacket women waterproof100%
  2. denim jackets for women trendy100%
  3. white jean jacket women96%
  4. black jean jacket women80%
  5. jean jacket women plus size80%
  6. rain jacket women plus size52%
  7. jackets for women casual12%
  8. jackets for women trendy plus size80%
  9. rain jacket women waterproof with hood100%
  10. leather jacket hanger36%
  11. jackets for women plus size96%
  12. rain jacket men waterproof96%
Tops & shirts79%15 searches · 1 under 50%
attributes asked foroccasion69%fabric72%colour90%size range96%
  1. womens tops dressy casual76%
  2. mens shirts casual68%
  3. blouses for women dressy casual12%
  4. white tank top woman84%
  5. white blouse for women92%
  6. white blouse92%
  7. white tank top100%
  8. black tank top92%
  9. 4xlt mens shirts big and tall96%
  10. blouses for women business casual60%
  11. womens tops casual84%
  12. white t shirts for men80%
  13. 3/4 length sleeve womens tops cotton72%
  14. womens tops dressy casual 3/4 sleeve88%
  15. womens tops casual clearance92%
Activewear & intimates81%15 searches · 1 under 50%
attributes asked forsize range4%fabric85%colour87%
  1. black leggings96%
  2. black capri leggings for women88%
  3. black leggings women84%
  4. black leggings with pockets96%
  5. black capri leggings92%
  6. black leggings girls88%
  7. white leggings for girls84%
  8. capri leggings for women cotton84%
  9. black leggings women tummy control92%
  10. cotton leggings for women100%
  11. cotton leggings with pockets for women72%
  12. white capri leggings for women76%
  13. black leggings flare100%
  14. compression leggings for women plus size4%
  15. white capri leggings64%
Bottoms89%15 searches · 2 under 50%
attributes asked forleg cut and length87%colour92%fabric96%
  1. wide leg jeans for women100%
  2. flamingals jeans for women petite36%
  3. luvamia wide leg jeans for women100%
  4. iuvamia wide leg jeans for women trendy100%
  5. wide leg jeans for women petite96%
  6. denim jeans for women trendy96%
  7. low rise baggy jeans96%
  8. black wrangler jeans for men92%
  9. levis wide leg jeans for women96%
  10. wide leg jeans for girls100%
  11. black jeans for boys96%
  12. black wide leg jeans for women100%
  13. black jeans for girls92%
  14. black baggy jeans80%
  15. flamingals jeans for women high waist48%
Dresses & jumpsuits90%15 searches · 1 under 50%
attributes asked forcolour80%occasion and silhouette89%size range92%fabric100%
  1. wedding guest dresses for women100%
  2. maxi dresses for women100%
  3. plus size summer dresses92%
  4. fall wedding guest dresses100%
  5. white maxi dress88%
  6. formal wedding guest dress48%
  7. black maxi dress88%
  8. black jumpsuit for women92%
  9. womens dresses for wedding guest100%
  10. casual summer dresses for women96%
  11. summer wedding guest dress96%
  12. maxi dresses for women 2026100%
  13. denim jumpsuit for women100%
  14. black wedding guest dress52%
  15. floral maxi dress100%
Accessories93%15 searches · 1 under 50%
attributes asked forcolour86%fabric98%
  1. silk scarf100%
  2. silk head scarf100%
  3. silk scarf for women100%
  4. silk head scarf for women100%
  5. silk hair scarf100%
  6. black head scarf100%
  7. silk scarf for hair96%
  8. satin hair scarf100%
  9. silk scarf top92%
  10. red scarf belt76%
  11. red head scarf100%
  12. red silk scarf92%
  13. black head scarf for women96%
  14. red scarf necklace96%
  15. christina aguilera blue scarf top44%

Jewellery90 searches · avg 91%

Watches63%15 searches · 5 under 50%
attributes asked forcase size50%model compatibility52%band colour87%band material100%
  1. gold apple watch bands for women88%
  2. gold watches for women100%
  3. apple watch bands for women 40mm24%
  4. apple watch series 11 46mm band72%
  5. leather apple watch bands for women100%
  6. apple watch series 11 46mm87%
  7. apple watch bands for women 44mm16%
  8. watch bands for women 40mm32%
  9. watch link removal kit with platform52%
  10. watch bands for women 44mm28%
  11. apple watch bands for women 45mm36%
  12. apple watch series 11 42mm100%
  13. watch bands for women gold92%
  14. apple watch bands for women silver68%
  15. apple watch series 11 42 mm band52%
Bracelets & bangles92%15 searches · 1 under 50%
attributes asked forlink style66%fit type78%material95%metal colour97%
  1. gold bracelets for women96%
  2. ankle bracelets for women88%
  3. silver bracelets for women100%
  4. gold bracelets for women non tarnish96%
  5. ankle bracelets for women waterproof96%
  6. sterling silver bracelets for women100%
  7. gold bracelet stack100%
  8. 14k gold bracelets for women84%
  9. chunky ankle bracelets for women36%
  10. gold and silver bracelets for women92%
  11. gold bracelets for men100%
  12. real gold bracelets for women96%
  13. ankle bracelets for women plus size92%
  14. 925 sterling silver bracelets for women100%
  15. rose gold bracelets for women100%
Charms97%15 searches · 0 under 50%
attributes asked formaterial97%metal colour97%
  1. gold charms for bracelets100%
  2. silver charms for bracelets100%
  3. pandora charms gold100%
  4. necklace charms gold100%
  5. charm bracelet gold100%
  6. pandora charms sterling silver88%
  7. necklace charms silver100%
  8. 14k gold charms for bracelets100%
  9. sterling silver charms for bracelets100%
  10. charms for bracelets bulk silver100%
  11. charms for bracelets with clasp gold96%
  12. italian charm bracelet gold96%
  13. sterling silver charm bracelets for women100%
  14. charm bracelet chain gold96%
  15. italian charm bracelet links gold80%
Rings98%15 searches · 0 under 50%
attributes asked forstyle88%metal colour98%material99%
  1. gold rings100%
  2. gold rings for women100%
  3. gold rings for women non tarnish100%
  4. mens rings silver96%
  5. rose gold ring92%
  6. gold rings for men100%
  7. rings for women sterling silver96%
  8. gold rings non tarnish100%
  9. mens rings gold100%
  10. gold ring set100%
  11. mens rings stainless steel100%
  12. engagement rings for women gold100%
  13. 14k gold ring100%
  14. rings for women sterling silver set100%
  15. chunky gold rings88%
Necklaces & pendants98%15 searches · 0 under 50%
attributes asked forstyle84%metal colour100%material100%
  1. gold necklace100%
  2. gold necklace for women100%
  3. silver necklace100%
  4. dainty gold necklace for women100%
  5. silver necklace for women100%
  6. chunky gold necklace100%
  7. gold necklace for women non tarnish100%
  8. sterling silver necklace100%
  9. gold cross necklace for men100%
  10. necklace extenders gold100%
  11. gold necklace stack100%
  12. 14 k gold necklace for women100%
  13. chunky cross necklace for women68%
  14. sterling silver necklace for women100%
  15. necklace extender silver96%
Earrings99%15 searches · 0 under 50%
attributes asked formetal colour99%material100%style100%
  1. gold earrings100%
  2. silver earrings100%
  3. gold earrings for women100%
  4. 14k gold earrings for women100%
  5. gold earrings studs100%
  6. sterling silver earrings100%
  7. gold earrings for women trendy100%
  8. earrings for sensitive ears women gold92%
  9. silver earrings for women100%
  10. rose gold earrings for women96%
  11. earrings for sensitive ears women silver100%
  12. chunky gold earrings100%
  13. 925 sterling silver earrings100%
  14. real gold earrings for women100%
  15. orange earrings for women trendy100%

Cosmetics & skincare54 searches · avg 68%

Haircare20%10 searches · 9 under 50%
attributes asked forfill volume14%format14%shade or hair type33%
  1. k18 leave-in molecular repair hair mask mini13%
  2. k18 leave-in molecular repair hair mask 50ml35%
  3. amika hair mask purple8%
  4. k18 leave-in molecular repair hair mask 150 ml19%
  5. maree hair mask purple92%
  6. k18 leave-in molecular repair hair mask 15ml0%
  7. maree hair mask for gray hair0%
  8. k18 leave-in molecular repair hair mask 1.7 oz17%
  9. k18 leave-in molecular repair hair mask 5oz0%
  10. amika hair mask mini16%
Makeup28%1 searches · 1 under 50%
attributes asked forshade range28%
  1. foundation stick for black women28%
Tools & devices53%5 searches · 2 under 50%
attributes asked forfill volume10%colour81%
  1. cinema secrets makeup brush cleaner 32 oz8%
  2. cinema secrets makeup brush cleaner 8oz12%
  3. makeup brush sets & kits pink88%
  4. makeup brush holder pink100%
  5. makeup brush sets & kits brown56%
Bath & body66%5 searches · 2 under 50%
attributes asked forfill volume38%format80%scent86%
  1. eos body wash vanilla cashmere96%
  2. native body wash cashmere and rain76%
  3. mini body wash bulk80%
  4. body wash travel size 3 oz32%
  5. native body wash 36 oz44%
Lashes & brows83%15 searches · 0 under 50%
attributes asked forlash colour and style83%
  1. brown false lashes100%
  2. white false lashes76%
  3. brown false lashes clusters96%
  4. white false lashes manga52%
  5. brown false lashes natural100%
  6. false lashes with glue brown80%
  7. white false lashes with adhesive52%
  8. false lashes natural brown96%
  9. brown false lashes wispy88%
  10. brown false lashes with glue80%
  11. false lashes clusters brown92%
  12. brown false lashes strips84%
  13. brown false lashes natural kit84%
  14. brown false lashes long lasting84%
  15. brown false lashes self adhesive76%
Fragrance85%7 searches · 0 under 50%
attributes asked forfill volume70%format84%colour96%
  1. perfume travel refillable 10ml68%
  2. perfume tray gold100%
  3. mini perfumes for women100%
  4. perfume travel refillable 5ml72%
  5. mini vanilla perfume68%
  6. perfume tray silver100%
  7. yara perfume pink88%
Skincare90%11 searches · 1 under 50%
attributes asked forskin type and formulation90%
  1. moisturizer face cream100%
  2. the ordinary moisturizer face cream44%
  3. moisturizer face cream korean92%
  4. bb cream tinted moisturizer with spf92%
  5. ponds moisturizer face cream96%
  6. moisturizer face cream with spf96%
  7. curel moisturizer face cream96%
  8. moisturizer face cream night96%
  9. dalba moisturizer face cream96%
  10. moisturizer face cream for oily skin84%
  11. moisturizer face cream for dry skin100%

Pet11 searches · avg 78%

Gear & accessories64%3 searches · 1 under 50%
attributes asked fordimension0%panel material96%
  1. pet carrier backpack breathable mesh96%
  2. pet carrier purse 20 inch0%
  3. pet carrier backpack mesh96%
Food & treats76%5 searches · 1 under 50%
attributes asked forcolour58%feature88%
  1. dog food mats for floors waterproof80%
  2. dog food matt waterproof96%
  3. dog food mat waterproof88%
  4. dog food mat pink92%
  5. dog food wet blue buffalo24%
Supplements92%1 searches · 0 under 50%
attributes asked forconcern92%
  1. dog supplements for itchy skin, red patchy spots92%
Toys98%2 searches · 0 under 50%
attributes asked formaterial96%colour100%
  1. dog toy basket pink100%
  2. dog toys for medium dogs rubber96%

Health & wellness22 searches · avg 51%

Nutrition & food36%4 searches · 3 under 50%
attributes asked forflavour12%flavour34%format44%
  1. quest protein bar cookies and cream29%
  2. aloha protein bars mini44%
  3. barebells protein bar cookies and cream61%
  4. david protein bar red velvet12%
Devices & supports50%15 searches · 7 under 50%
attributes asked foractivity0%size range and construction52%colour76%
  1. knee brace for women plus size72%
  2. xl knee brace for women plus size88%
  3. knee brace for torn meniscus for women plus size28%
  4. copper knee brace for women plus size24%
  5. hinged knee brace for women plus size16%
  6. knee brace for torn meniscus for women red76%
  7. knee brace for women plus size 3x68%
  8. knee brace with side stabilizers plus size36%
  9. knee brace for women plus size 4x72%
  10. knee brace for women plus size 2xl72%
  11. meniscus knee brace plus size48%
  12. knee brace for women plus size 5xl72%
  13. anaconda knee brace running0%
  14. hinged knee brace plus size12%
  15. meniscus knee brace for women plus size64%
Personal & oral care75%3 searches · 1 under 50%
attributes asked forshade claim75%
  1. crest toothpaste 3d white100%
  2. toothpaste squishy pink24%
  3. toothpaste whitening crest 3d white100%

Automotive62 searches · avg 79%

Electrical & battery0%1 searches · 1 under 50%
attributes asked forcolour0%
  1. car battery jump starter with air compressor pink0%
Lighting67%4 searches · 1 under 50%
attributes asked forcolour67%
  1. h11 led headlight bulbs yellow48%
  2. 9006 led headlight bulbs yellow72%
  3. headlight bulbs h11 white96%
  4. 9005 led headlight bulbs yellow52%
Interior & accessories73%13 searches · 3 under 50%
attributes asked forthickness4%colour67%material95%
  1. pink floor mats for cars100%
  2. automotive floor mats & cargo liners rubber92%
  3. rubber floor mats for gym100%
  4. automotive floor mats & cargo liners all-weather rubber84%
  5. pink weathertech floor mats52%
  6. floor mats for cars rubber100%
  7. automotive floor mats & cargo liners pink40%
  8. floor mats for gym 1 inch thick4%
  9. kitchen floor mats cushioned anti fatigue blue80%
  10. floor mats for gym green92%
  11. kitchen floor mats cushioned anti fatigue black96%
  12. automotive floor mats & cargo liners blue12%
  13. floor mats for house rubber100%
Suspension & steering77%7 searches · 0 under 50%
attributes asked forvehicle fitment76%extended length77%
  1. gas struts 20 inch68%
  2. shocks and struts front and rear 3 inch lift kit80%
  3. gas struts 10 inch88%
  4. gas struts 12 inch80%
  5. struts front and rear for 2013 fiat mini cooper76%
  6. gas struts 15 inch76%
  7. gas struts 24 inch68%
Car care & wash80%14 searches · 3 under 50%
attributes asked forpaint colour match52%applicator size62%formulation83%
  1. car wax ceramic coating100%
  2. car wax spray ceramic100%
  3. car wash ceramic coating96%
  4. car wax ceramic coating for black cars72%
  5. car wax spray and ceramic coating for cars100%
  6. car wax ceramic coating for scratches96%
  7. car wax ceramic coating waterless96%
  8. car wax buffer bonnets 10 inch100%
  9. car wax ceramic coating white car44%
  10. car wax ceramic coating paste100%
  11. car wax applicator pad black80%
  12. car wax ceramic coating cream12%
  13. car wax applicator pad orbital 5-6 inch24%
  14. car wax ceramic coating kit96%
Exterior & body82%5 searches · 1 under 50%
attributes asked forcolour82%
  1. passenger side mirror replacement white84%
  2. side mirror squeegee purple28%
  3. side mirror covers white100%
  4. side mirror covers pink100%
  5. side mirror covers black100%
Brakes88%3 searches · 0 under 50%
attributes asked forcolour64%pad material100%
  1. ceramic brake pads front and rear100%
  2. rotors and brake pads front and rear black64%
  3. rear brake pads ceramic100%
Wheels & tires91%15 searches · 1 under 50%
attributes asked fortyre size91%type96%
  1. 225/65r17 tires100%
  2. tires 265/70r17100%
  3. tires 275/60r20100%
  4. 26 inch bike tires32%
  5. 225/65r17 tires set of 488%
  6. cooper tires 265/70r17100%
  7. cooper tires 275/60r20100%
  8. tires for my car 225/65r1792%
  9. mini bike tires96%
  10. 225/65r17 tires all terrain100%
  11. 215/55r17 tires set of 488%
  12. tires 265/70r17 set of 496%
  13. tires 275/60r20 set of 496%
  14. tires for my car 235/60r1880%
  15. 225/65r17 tires set of 4 all season100%

Electronics51 searches · avg 63%

Cables & chargers8%3 searches · 3 under 50%
attributes asked forcolour6%form factor12%
  1. mini power bank fast charging12%
  2. ridge power bank blue4%
  3. ridge power bank purple8%
Audio & headphones48%1 searches · 1 under 50%
attributes asked forcolour48%
  1. jbl headphones pink48%
TV & video61%15 searches · 6 under 50%
attributes asked forscreen size supported61%
  1. tv mount 65 inch76%
  2. tv stand with fireplace for 75 inch tv32%
  3. tv stands for living room 75 inch80%
  4. tv mount 55 inch+88%
  5. tv stand with fireplace 65 inch39%
  6. tv wall mount 32 inch16%
  7. tv mount 65 inch+76%
  8. tv stand for 75 inch tv84%
  9. tv wall mount 75 inch tv72%
  10. tv mount 55 inch88%
  11. tv stand for bedroom tall52%
  12. tv console for 75 inch tv44%
  13. tv stand with fireplace 55 inch48%
  14. tv stands for living room 65 inch72%
  15. tv mount 50 inch44%
Gaming66%7 searches · 2 under 50%
attributes asked forconnector12%colour and connectivity74%
  1. white logitech gaming headset91%
  2. blue tooth gaming headset wireless88%
  3. gaming headset ps5 pink100%
  4. gaming headset wireless pink52%
  5. bluetooth gaming headset pink68%
  6. logitech gaming headset pink48%
  7. gaming headset wired 3.5mm12%
Computers & laptops68%15 searches · 2 under 50%
attributes asked forscreen size62%form factor76%material96%colour96%
  1. laptop sleeve 14 inch68%
  2. laptops on sale clearance 2025 17 inch16%
  3. laptop case 16 inch84%
  4. laptops on sale clearance 2025 15.6 inch64%
  5. laptop sleeve 13 inch48%
  6. leather laptop bag96%
  7. hp laptops 15.6 inch72%
  8. laptop sleeve 16 inch76%
  9. mini mouse for laptop76%
  10. laptop case 14 inch60%
  11. laptop case 13 inch64%
  12. laptop sleeve 15 inch56%
  13. mouse for laptop pink96%
  14. laptop bag 16 inch88%
  15. laptop case 14 inch+52%
Phones & accessories76%10 searches · 2 under 50%
attributes asked forscreen size36%form factor76%
  1. mini smartphone92%
  2. ultra mini smartphones 3 inch24%
  3. mini smartphone 5g80%
  4. mini smartphone case84%
  5. mini smartphone for kids88%
  6. mini smartphones 3 inch screen48%
  7. mini smartphones under 4 inches92%
  8. mini smartphone 4g76%
  9. mini smartphone unlocked92%
  10. mini smartphone android80%

Home & Garden75 searches · avg 86%

Appliances53%6 searches · 2 under 50%
attributes asked forcolour31%diameter76%
  1. air fryer liners disposable 9 inch88%
  2. air fryer liners disposable 10 inch80%
  3. air fryer liners disposable 8 inch60%
  4. air fryer toaster oven combo white16%
  5. air fryer accessories for green12%
  6. air fryer small white64%
Lighting73%15 searches · 2 under 50%
attributes asked forcolour70%height76%style77%
  1. govee rgbic floor lamp basic, 1000lm led corner lamp, black36%
  2. vintage floor lamp76%
  3. vintage floor lamps for living room76%
  4. govee rgbic floor lamp basic, 1000lm led corner lamp, black remote32%
  5. vintage floor lamp for bedroom68%
  6. vintage floor lamp shade72%
  7. tall floor lamp for bedroom60%
  8. tall floor lamp with shelves100%
  9. tall vintage floor lamp72%
  10. tall floor lamp for office80%
  11. tall floor lamps for living room68%
  12. black floor lamp for bedroom92%
  13. vintage floor lamp pink96%
  14. gold floor lamps for living room92%
  15. vintage floor lamp with table76%
Furniture88%9 searches · 0 under 50%
attributes asked forcolour78%cover feature83%dimension96%upholstery material100%
  1. sofa tables narrow long100%
  2. narrow sofa table96%
  3. couch covers for sofa waterproof68%
  4. leather sofas for living room100%
  5. narrow sofa table behind couch92%
  6. sofa covers washable waterproof88%
  7. black futon sofa bed96%
  8. sofa cover waterproof92%
  9. home sofa living room grey60%
Kitchen & dining93%15 searches · 0 under 50%
attributes asked forcolour60%material98%
  1. stainless steel cookware set96%
  2. ceramic cookware set100%
  3. ceramic cookware set non toxic100%
  4. cuisinart stainless steel cookware set100%
  5. caraway cookware set stainless steel92%
  6. carote ceramic cookware set100%
  7. carote stainless steel cookware set100%
  8. stainless steel cookware set non toxic84%
  9. caraway cookware set navy68%
  10. tri ply stainless steel cookware set100%
  11. caraway ceramic cookware set96%
  12. triply stainless steel cookware set100%
  13. ninja ceramic cookware set100%
  14. cookware set non stick ceramic100%
  15. caraway cookware set cream52%
Bedding & linens96%15 searches · 0 under 50%
attributes asked forcolour93%fabric and bed size99%
  1. linen duvet cover100%
  2. white duvet cover96%
  3. brown duvet cover72%
  4. duvet cover queen size cotton100%
  5. linen duvet cover king100%
  6. white duvet cover king100%
  7. white duvet cover twin xl100%
  8. brown duvet cover queen92%
  9. white duvet cover queen100%
  10. linen duvet cover queen100%
  11. white duvet cover full100%
  12. duvet cover twin xl cotton96%
  13. gray duvet cover queen size100%
  14. dark brown duvet cover80%
  15. linen duvet cover full100%
Decor97%15 searches · 0 under 50%
attributes asked forcolour91%style96%print material99%
  1. canvas wall art100%
  2. large canvas wall art92%
  3. gold framed wall art100%
  4. canvas wall art for living room100%
  5. white chicks bathroom wall art72%
  6. framed canvas wall art100%
  7. black framed wall art100%
  8. vintage bathroom wall art96%
  9. oversized canvas wall art prints100%
  10. canvas wall art for office100%
  11. vintage framed wall art96%
  12. canvas wall art bedroom100%
  13. canvas wall art for bedroom100%
  14. vintage wall art set96%
  15. canvas wall art for men100%

Food & Drink29 searches · avg 53%

Pantry & food6%2 searches · 2 under 50%
attributes asked forjar size5%variant8%
  1. prego pasta sauce with mini meatballs8%
  2. prego pasta sauce 67oz5%
Candy & chocolate31%9 searches · 7 under 50%
attributes asked forpack size13%pack format35%cocoa depth80%
  1. mini dark chocolate chips88%
  2. blue diamond dark chocolate almonds80%
  3. unreal dark chocolate coconut bars mini36%
  4. sanders dark chocolate sea salt caramels 36 oz12%
  5. unreal dark chocolate coconut bars, mini, 11.1 oz5%
  6. unreal dark chocolate coconut bars 15.3 oz25%
  7. unreal dark chocolate coconut bars 4.2 oz gluten free12%
  8. sanders dark chocolate sea salt caramels mini12%
  9. unreal dark chocolate coconut bars 4.2 oz12%
Beverages62%7 searches · 2 under 50%
attributes asked forpack format36%container size64%flavour68%material73%
  1. mini sparkling water cans36%
  2. saratoga sparkling water 12 oz74%
  3. saratoga sparkling water 28 oz70%
  4. saratoga sparkling water 12 oz glass bottle71%
  5. sparkling water machine stainless steel73%
  6. waterloo sparkling water black cherry68%
  7. saratoga sparkling water 16 oz40%
Coffee & tea73%11 searches · 2 under 50%
attributes asked forbag size4%roast level and form80%
  1. green coffee beans96%
  2. green coffee beans unroasted100%
  3. green coffee beans organic56%
  4. green coffee beans for roasting92%
  5. green coffee beans bulk60%
  6. green coffee beans powder88%
  7. green coffee beans supplement100%
  8. green coffee beans oil84%
  9. coffee beans medium roast 32 oz4%
  10. green coffee beans whole28%
  11. green coffee beans 10 lbs96%

Sports38 searches · avg 56%

Fitness equipment24%1 searches · 1 under 50%
attributes asked forresistance level24%
  1. resistance bands for physical therapy ankle24%
Cycling47%5 searches · 4 under 50%
attributes asked forsleeve length and fit8%colour57%
  1. sleeveless cycling jersey men white44%
  2. cycling jersey set blue96%
  3. castelli cycling jersey white48%
  4. cycling jersey men long sleeve for tall men8%
  5. castelli cycling jersey grey40%
Team & racquet sports54%14 searches · 5 under 50%
attributes asked forracket length41%colour64%
  1. tennis racket grip tape black80%
  2. tennis racket women pink72%
  3. tennis racket grip tape white76%
  4. wilson tennis racket pink64%
  5. toddler tennis racket 17 inch24%
  6. tennis racket kids 23 inch56%
  7. toddler tennis racket 19 inch24%
  8. tennis racket dampener pink72%
  9. tennis racket kids 25 inch44%
  10. tennis racket kids 21 inch40%
  11. head tennis racket pink24%
  12. tennis racket grip tape pink56%
  13. babolat tennis racket 26 inch junior60%
  14. tennis racket grip tape red64%
Water & winter sports59%15 searches · 5 under 50%
attributes asked forthickness and size range59%
  1. 7mm wetsuits for men96%
  2. wetsuit top men 2mm84%
  3. wetsuit for kids 3mm52%
  4. 2mm wetsuit top96%
  5. wetsuit top men 1.5mm76%
  6. triathlon wetsuit men 5mm8%
  7. 1mm wetsuit top100%
  8. wetsuits for men 3mm48%
  9. wetsuit women 3mm72%
  10. wetsuit top men 3mm56%
  11. wetsuits for men 5mm64%
  12. triathlon wetsuit men 3mm8%
  13. wetsuit women plus size8%
  14. wetsuit top men 1mm88%
  15. toddler wetsuit 3mm24%
Outdoor recreation77%3 searches · 1 under 50%
attributes asked forweather rating48%colour88%material96%
  1. white tents for parties88%
  2. titanium tent stakes96%
  3. canopy tent 10x10 heavy duty waterproof48%

Toys & games24 searches · avg 65%

Outdoor & active play48%8 searches · 4 under 50%
attributes asked forfeature44%colour49%
  1. ziffy 3-wheel light-up kids scooter blue and pink20%
  2. kids scooter 5-8 years green24%
  3. kids scooter 3 wheel mini led44%
  4. kids scooter with seat pink67%
  5. kids scooters electric pink72%
  6. kids scooter with seat blue68%
  7. kids scooter 3-5 red36%
  8. kids scooter 3 wheel purple54%
Puzzles54%2 searches · 1 under 50%
attributes asked forpiece count8%piece scale100%
  1. white mountain jigsaw puzzles 1000 pieces for adults8%
  2. mini jigsaw puzzles for adults100%
Dolls & figures72%4 searches · 1 under 50%
attributes asked forfigure height63%colour100%
  1. action figure stands 6 inch56%
  2. action figures 6 inch96%
  3. action figure stand black100%
  4. godzilla action figure 12 inch36%
Building toys78%10 searches · 0 under 50%
attributes asked forpiece scale and subject78%
  1. mini building blocks68%
  2. mini building blocks for adults100%
  3. mini building blocks animals76%
  4. mini building blocks sets76%
  5. mini building blocks party favors100%
  6. mini building blocks for kids72%
  7. mini building blocks bass fish60%
  8. mini building blocks bear72%
  9. mini building blocks shark64%
  10. mini building blocks sets for adults92%

After the list

The average across all 663 is 76%, which sounds survivable until you break it apart. Material sits at 93% because leather and ceramic are words merchants put in the title, they sell, whereas size only manages 62% because nobody writes a size out the way they write a material. Anything carrying a number and a unit drops to 54%, and pack sizes are the worst thing in the set at 29%.

Length matters too. Two word searches average 94% and eight word searches average 36%, and the longer end is where assistants operate, since they rewrite a short request into a long precise one before they go looking. BFCM pushes the volume and the length up together, because a budget and a deadline are themselves constraints she ends up typing into the box.

Worth reading alongside the supply side. In the Catalog Visibility Report I scored the same kinds of attributes across a broad slice of live Shopify catalogs and found them written into product text about half the time, and present as a structured field an agent can hard-filter on about 6% of the time. So the text is patchy and the field is close to empty, which is why the two fixes below are different jobs.