LEGO Colombia • Official Partner Enterprise

Search Drives 33% of Revenue
at COP $1.4B Scale

90-day analysis reveals Atomz.ai search captures one-third of LEGO Colombia's total revenue, processing 444K+ searches with full order-level attribution.

Search-Attributed Revenue
$1.41B
COP (33% of total)
↑ 100% vs last quarter
Search Orders
3,793
33% of all orders
↑ 100% vs last quarter
Searches Performed
444K
Active discovery
↑ 44M% vs last quarter
Product Clicks
185K
41.6% click rate
↑ 100% vs last quarter
01

Revenue Attribution

Total Store Revenue: COP $4.33B
67% Other Channels
Atomz Search: COP $1.41B Other: COP $2.92B
Store Conversion Rate
0.87%
↑ 20% YoY
Average Order Value
$309K
↑ 22% YoY
Enterprise Scale

One in three orders at LEGO Colombia originates from Atomz search. At COP $1.41 billion in 90 days, this represents the largest search-attributed revenue in Atomz history.

02

Search Funnel Performance

444,549
Searches Performed
184,960
Product Clicks
41.6% CTR
~75,000
Add to Cart (est.)
40% of clicks
3,793
Completed Orders
0.85% conv.
High-Intent Traffic

41.6% of searches result in product clicks—search users are actively shopping, not browsing. The funnel processes nearly half a million searches per quarter into $1.4B in revenue.