Are you ChatGPT visible? 

Something caught my attention recently. More people are using ChatGPT to shop for health supplements, but nobody's really testing how the biggest wellness brands actually show up in these AI-powered searches.

So I decided to run an experiment. I picked Athletic Greens (AG1), the $100M+ brand that dominated the greens powder market with celebrity endorsements and aggressive marketing, and tested how visible they are when someone uses ChatGPT to find daily nutrition supplements.

Athletic Greens appeared in only 3 out of 12 purchase scenarios I tested. Despite being the most recognizable greens brand, they were completely absent from searches like "buy daily vitamins for energy boost."

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The 5-Dimension AI Discovery Audit

Test how your brand performs across the complete AI discovery spectrum with these 12 strategic queries:

1. Category Authority (3 queries)

Tests: Do you own your product category in AI recommendations?

• Shop green powder supplement
• Buy all-in-one nutrition powder
• Buy superfood supplement online

2. Price Positioning (2 queries)

Tests: Does AI recommend you in price-conscious searches?

• Best daily vitamins under $80
• Buy daily vitamins for energy boost

3. Use Case Capture (3 queries)

Tests: Do you appear when customers describe their needs?

• Buy best alternatives for ritual supplement
• List of alternatives for ritual supplement
• Buy supplement powder with subscription

4. Health Benefits (3 queries)

Tests: How does AI categorize your specific benefits?

• Buy daily health drink
• Order multivitamin supplement powder
• Buy best supplement powder for gut health and immunity

5. Commercial Intent (1 query)

Tests: Do you capture purchase-ready shoppers with buying signals?

• Purchase multivitamin powder with probiotics

Scoring Your Results:

• 80%+ mentions = AI optimized (you're winning AI commerce)
• 40-60% mentions = Repositioning needed (fix now before competitors do)
• <40% mentions = Invisible in AI commerce (urgent optimization required)

Athletic Greens' final score

3 out of 12 queries (25% visibility)

Scoring approach: 8+ mentions = strong visibility | 4-7 = mixed results | under 4 = limited visibility

Here's what happened with each search:

Category Discovery: 1/3 Visible

Query: Shop green powder supplement

Result:

Featured prominently

What appeared instead:

AG1 (Athletic Greens) ($158.00), Bloom Nutrition Greens Superfoods Powder ($26.97), 33Fuel Ultimate Daily Greens Powder ($45.79)

My take:

Strong showing in direct category search, positioned as a premium option but significantly more expensive than competitors.

Query: Buy all-in-one nutrition powder

Result:

Missing entirely

What appeared instead:

Vega All-in-One Nutrition ($69.99), Ka'Chava All-in-One Nutrition Shake ($29.99), Pure Protein All-in-One Powder ($27.99)

‍My take:

Surprising absence from "all-in-one" searches despite AG1's comprehensive positioning. Protein-focused brands dominate instead.

Query: Buy superfood supplement online

Result:

Missing entirely

What appeared instead:

Bloom Nutrition Greens Superfoods Powder ($26.97), Pure Synergy Organic Superfood Powder ($64.00), Daily Greens Superfood Powder ($40.00)

My take:

Bloom Nutrition appears to own the "superfood" category in AI search, with Athletic Greens completely absent.

Price Positioning: 0/2 Visible

Query: Best daily vitamins under $80

Result:

Missing entirely

What appeared:

Daily Ultimate Essentials All-in-One Supplement ($79.00), Thorne Women's Multi 50+ ($50.00), New Chapter Every Woman's One Daily ($18.00)

My take:

Athletic Greens' premium pricing ($158) puts them outside budget-conscious searches, missing price-sensitive customers entirely.

Query: Buy daily vitamins for energy boost

Result:

Missing entirely

What appeared:

Solaray Once Daily High Energy Multivitamin ($46.59), New Chapter Every Woman's One Daily Multivitamin ($18.00), New Chapter Perfect Energy Multivitamin ($60.00)

My take:

Traditional multivitamin brands dominate energy-focused searches, while AG1 doesn't appear despite energy being a key benefit.

Use Case Capture: 0/3 Visible

Query: Buy best alternatives for ritual supplement

Result:

Missing entirely

What appeared:

Momentous Multivitamin ($54.95), Multi for Plant-Based People ($38.99), Love Wellness Daily Love Multivitamin ($19.99)

My take:

Athletic Greens doesn't appear as alternative to popular DTC vitamin brands, missing competitive displacement opportunities.

Query: List of alternatives for ritual supplement

Result:

Missing entirely

What appeared:

Text list including Thorne Basic Nutrients 2/Day, Momentous Multivitamin, MegaFood Women's One Daily, Garden of Life mykind Organics, and others - but no Athletic Greens

My take:

Even in comprehensive alternative lists, AG1 is absent, suggesting weak association with mainstream vitamin categories.

Query: Buy supplement powder with subscription

Result:

Missing entirely

What appeared:

Daily Elements Greens Powder (subscription) ($59.00), Vertical Nutrients Powder Stick (subscription) ($69.49), O POSITIV MENO Healthy Aging Daily ($36.99)

My take:

Despite having a subscription model, AG1 doesn't appear in subscription-focused searches, missing convenience-driven customers.

Health Benefits: 2/3 Visible

Query: Buy daily health drink

Result:

Missing entirely

What appeared:

Huel Daily Superblend ($45.50), APEX SuperCalm Daily Drink Powder ($59.95), Ensure Plus Balanced Nutritional Drink ($27.28)

My take:

Meal replacement and medical nutrition brands dominate "health drink" searches, with AG1 absent despite being a daily drink.

Query: Order multivitamin supplement powder

Result:

Missing entirely

What appeared:

Sport Formula Powder Multivitamin ($39.95), InVite Health Multi Energy Support Powder ($48.76), Biogenetix Multi+ Powder ($56.46)

‍My take:

Athletic performance and specialized nutrition brands appear in powder multivitamin searches, but not AG1.

Query: Buy best supplement powder for gut health and immunity

Result:

Featured prominently

What appeared:

AG1 (Athletic Greens) Daily Health Drink Powder ($158.00), Wild Foods Super Greens Powder ($39.99), Vibrant Health Immune Defense Powder ($39.00)

My take:

Strong performance when search specifically mentions gut health and immunity - AG1's core benefit positioning works here.

Commercial Intent: 1/1 Visible

Query: Purchase multivitamin powder with probiotics

Result:

Featured prominently

What appeared:

Micro Factor Powder ($69.99), AG1 Greens Powder Supplement ($156.60), Ancient Nutrition Organic SuperGreens + Multivitamin ($40.77)

My take:

Good positioning when probiotics are specifically mentioned, aligning with AG1's comprehensive formula messaging.

What This Pattern Reveals

The standout finding: Bloom Nutrition appeared in multiple search results across different categories, while Athletic Greens only appeared when searches specifically aligned with their premium positioning (gut health, immunity, probiotics).

Why this might be happening: Athletic Greens excels in comprehensive, clinical-backed searches but struggles in price-sensitive, single-benefit, or mainstream vitamin categories. Their premium positioning ($158 vs competitors at $20-60) creates AI categorization constraints.

Working theory: Newer brands like Bloom Nutrition ($26.97) may have better structured product data and clearer category associations, while Athletic Greens' premium positioning limits their discovery in broader wellness searches.

The specialization trade-off: Athletic Greens dominates when searches align with their specific positioning (comprehensive nutrition, gut health, premium quality) but struggles with broader category discovery and value-conscious shoppers.

Category performance breakdown:

• Category Discovery: 1/3 visible (33%)
• Price Positioning: 0/2 visible (0%)
• Use Case Searches: 0/3 visible (0%)
• Health Benefits: 2/3 visible (67%)
• Commercial Intent: 1/1 visible (100%)

The Bloom factor: This newer brand appeared across green powder, superfood, and gut-friendly searches. Their consistent presence at a lower price point suggests ChatGPT associates them with broader, more accessible wellness categories.

Test Your Brand Right Now

Seeing similar patterns in your industry? Don't guess about your AI visibility.

Check Your Brand's AI Readiness →

See how your brand performs across multiple AI systems. Then manually test the 12-query framework above.

What This Means for Premium Wellness Brands

For established brands: Brand recognition and marketing spend don't guarantee AI discovery across all relevant categories. Athletic Greens' 25% visibility shows even market leaders have significant gaps.

For premium-positioned brands: High pricing can limit AI discovery in price-conscious searches. You need structured product data that clearly communicates value beyond price to AI systems.

The catalog factor: Brands with detailed product catalogs containing clear health benefits, ingredient lists, and use case descriptions appear to have advantages in AI discovery over those relying primarily on brand recognition.

Learn more about optimizing for AI discovery in our guide: Why Your DTC Brand Is Invisible to AI Search

Your Action Plan

Step 1: Run the readiness test (5 minutes)

Check your brand's baseline AI visibility. Start here →

Step 2: Map your gaps (10 minutes)

Which categories are you missing from? Where do competitors appear instead of you?

Step 3: Structure your data (ongoing)

Optimize your product information for AI systems. Check our LLM Audit Checklist for specific optimization steps.

Step 4: Monitor regularly (monthly)

Re-run tests monthly to track improvement and catch new patterns.

Tools That Can Help

Based on this research, I've built several tools to help brands optimize for AI discovery:

• AI Readiness Scanner → Test your brand across multiple AI systems

• LLMs.txt Generator → Help AI systems understand your products

• Catalog Genius → Structure product data for better discovery

• AI Search Demo → See intelligent product discovery in action

Get your Brand Audited

Want your brand tested?

I'm building a research database of how brands appear in AI discovery systems.

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Research Details

Testing method:

Fresh ChatGPT-4 sessions, purchase-intent queries, conducted August 11, 2025. This analysis examines publicly available AI responses for research purposes.

Study limitations:

Single AI platform (ChatGPT-4), point-in-time snapshot, purchase-intent queries only. Results may vary across different AI systems and time periods.

Tools used: AI readiness scanner, LLMs.txt generator, and catalog optimization agent for analyzing brand discoverability patterns.

© 2025 AI Brand Intelligence by Atomz. Forward freely, just keep this notice intact.